2022: The Year Consumers Discover Annuities
January 11, 2022 by Harry N. Stout
Have you ever experienced the solution to a problem being in plain sight, only to pass over it? The time for consumers to notice the obvious is coming for annuity products in 2022.
This will be the year that consumers proactively seek information and advice to explore the solutions that annuity products can provide, to address some of their financial challenges. The stars are fully in alignment, and a number of forces are driving increased interest in annuities.
One of the major criticisms of the annuity industry is that is has lacked a national, industry-funded advertising campaign aimed at educating consumers about the value of annuities. In recent years there have been several well-done national efforts, funded by certain life insurance companies and some trade organizations, that have promoted the value of annuity products.