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  • FIRST QUARTER 2022 LIFE INSURANCE SALES

    June 7, 2022 by Sheryl J. Moore

    Non-Variable UL

    Sales for the first quarter of 2022 were $737 million, compared with sales of $653 million for the first quarter of 2021. First quarter non-variable life sales were down nearly 14% when compared to the previous quarter and up nearly 13% as compared to the same period last year. Non-variable universal life (UL) sales include both indexed UL and fixed UL product sales.

     

    Total 1Q22 non-variable universal life sales were $737,455,268.

     

    Indexed Life

    Sales for the first quarter of 2022 were $629 million, compared with sales of $533 million for the first quarter of 2021. First quarter indexed life sales were down more than 12% when compared with the previous quarter, and up more than 18% as compared to the same period last year.

     

    Total 1Q2022 indexed life sales were $629,975,792.

     

    THE TOP FIVE INDEXED LIFE CARRIERS FOR THE FIRST QUARTER OF 2022:

    1. National Life Group
    2. Pacific Life Companies
    3. Nationwide
    4. Transamerica
    5. John Hancock

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid $11,554; a decline of nearly 3% from the prior quarter.

     

    Primary Pricing objective:
    Nearly eighty-one percent of sales were through products with a primary pricing objective of Cash Accumulation.

     

    1st QUARTER LEADERS BY CHANNEL:
    Bank- Pacific Life Companies
    Career- Ameritas
    Direct Response- AIG
    Independent Agent- Pacific Life Companies
    Independent Broker Dealer- Protective Life Companies
    National Broker Dealer- Nationwide

     

    1st QUARTER TOP SELLING PRODUCTS BY CHANNEL: 
    Overall- Transamerica Life’s Transamerica Foundation IUL
    Bank- Pacific Life’s Pacific Discovery Xelerator IUL 2
    Career- Ameritas Life’s Ameritas Growth Index Universal Life
    Direct Response- American General Life Value+ Protector II
    Independent Agent- Transamerica Life’s Transamerica Foundation IUL
    Independent Broker Dealer- Protective Life’s Protective Indexed Choice UL
    National Broker Dealer- Nationwide’s Nationwide New Heights IUL Accumulator 2020

     

     

    Universal Life

    Sales for the first quarter of 2022 were $107 million, compared with sales of $120 million for the first quarter of 2021. First quarter universal life sales were down more than 21% when compared with the previous quarter and down nearly 11% as compared to the same period last year.

     

    Total 1Q2022 universal life sales were $107,479,475.

     

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $5,177; a decline of more than 10% from the prior quarter.

     

    Primary Pricing Objective:
    Nearly forty-eight percent of sales were through products with a primary pricing objective of No Lapse Guarantee.

     

    Whole Life

    Sales for the first quarter of 2022 were $1,149 million, compared with sales of $1,092 million for the first quarter of 2021. First quarter whole life sales were down nearly 24% when compared with the previous quarter, and up more than 5% as compared to the same period last year.

     

    Total 1Q2022 whole life sales were $1,149,705,786.

     

     

    AVERAGE Annual Premium:
    The average annual whole life premium per policy reported for $3,177; a decline of nearly 14% from the prior quarter.

     

    primary pricing objective:

    Fifty-five percent of sales were through products with a primary pricing objective of Final Expense.

     

     

     

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