Broker Words- July 2022
July 6, 2022 by Stephen Howard
There is a series of commercials on TV these days (from a cable service that I despise due to their termination/billing practices) where the spots show two unrelated programs that magically merge into a single action sequence as a result of the customer flipping rapidly back and forth between the two. Serena Williams…Wonder Woman…Serena…Wonder Woman…then cut to a mall scene where, in my view, the greatest women’s tennis player ever appears in a Wonder Woman costume and destroys malicious tennis ball shooting robots by returning serve. The appeal is heightened for me no doubt by the scene of the most-famous-for-whining men’s tennis player ever, John McEnroe, having one of the robots’ shots spill his drink on him.