Fidelity Taps Instagram Influencers to Reach Women
August 9, 2022 by Alex Padalka
Fidelity has opted to reach out to women through a number of Instagram influencers with hundreds of thousands of followers as part of a successful effort to engage women on the topic of money, according to news reports.
The company worked with marketing firm SheSpeaks to reach “popular social media personalities,” such as Los Angeles-based Camden Scott, a 31-year-old who typically talks about wellness, skincare and clothes and has amassed 444,000 Instagram followers since starting her channel in 2015, Adweek writes.
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