We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (19,092)
  • Industry Conferences (5)
  • Industry Job Openings (4)
  • Moore on the Market (265)
  • Negative Media (139)
  • Positive Media (73)
  • Sheryl's Articles (713)
  • Wink's Articles (294)
  • Wink's Inside Story (263)
  • Wink's Press Releases (109)
  • Blog Archives

  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • Northwestern Mutual Unveils “The Great Realization” – National Brand Campaign Empowering Americans To Make Their Dreams A Reality

    September 12, 2022 by Northwestern Mutual

    Reinforced by national survey findings, campaign spotlights cultural awakening and the need for personalized financial planning; coincides with new CMO appointment

    MILWAUKEESept. 8, 2022 /PRNewswire/ — Northwestern Mutual has discovered an overwhelming desire among Americans to earnestly pursue their dreams now, rather than waiting for that elusive “someday.” Yet, for far too many, financial insecurity is standing in the way of going after what’s most important.

    Responding to this cultural shift, Northwestern Mutual is unveiling a new national brand campaign – “The Great Realization” – where an individual’s priorities come into sharp focus, prompting them to rearchitect their life and pursue what matters most. The campaign launches today across TV, digital and social media platforms.

    “After years of deferred dreams, the pandemic drove a collective awakening that’s motivating people to live more right now,” said Tim Gerend, executive vice president and chief distribution officer at Northwestern Mutual. “Our thousands of trusted financial advisors who serve millions of clients nationwide report the same sentiment: this is a time when people are committing to do the things they’ve been talking about for years. We’re unwavering in our commitment to help people chart a path that will enable them to pursue their passions with confidence, even if life takes another unexpected turn.”

    “The Great Realization” experience is further validated by a national survey the company fielded in July 2022, among people aged 26-57. The findings revealed:

    • 79% of Millennials and Gen Xers are planning at least one major life change in the next two years, and nearly nine in 10 (88%) say they’re willing to continue pursuing their life goals even if the economy experiences a sharp decline.
    • More than two-thirds (69%) worry that if they don’t start acting on their life goals in the next 12 months, they might never get around to them.
    • The number one goal of survey respondents in the next two years is to travel for an extended period of time (30%), followed by purchasing a dream home (27%), having kids or growing their family (21%), and starting a new passion project (21%).
    • 87% of those with significant life goals said there’s at least one factor holding them back from pursuing these goals right away. The biggest of these factors – noted by nearly three in five survey respondents (57%) – is finances.

    The award-winning creative agency Mirimar worked alongside Northwestern Mutual to develop “The Great Realization,” an evolution of the brand’s highly successful “Spend Your Life Living” campaign. A centerpiece of the fully integrated, cross-platform campaign is a long-form anthem the company is featuring across multiple channels, including social media and three TV spots airing in September and running throughout 2023.

    To help guide Americans in making their realizations a reality, the company is also partnering with Gretchen Rubin, a New York Times-best-selling author and happiness expert. Rubin will help consumers understand the connection between happiness and personal priorities – and how they can achieve both through a comprehensive financial plan.

    Beginning this month, exclusive content, providing resources and commentary, will be available through Rubin’s Happier app (available in the Apple Store and Google Play), her social media channels and on GretchenRubin.com. Rubin and Northwestern Mutual will also co-host a series of Instagram Live ‘Happier Hours’ to showcase how real people have pursued changes in their lives that have led to greater overall happiness, all through lively conversations and a series of special guests.

    New Chief Marketing Officer Announced

    The new campaign coincides with the appointment of Lynn Teo, Northwestern Mutual’s new chief marketing officer who begins with the company on September 12. Teo brings more than 20 years of marketing leadership experience focused on performance marketing, digital and data analytics, and consumer insights to drive business results. She will be responsible for leading the company’s marketing strategy, inclusive of brand strategy, growth of new and existing clients, field marketing strategy, and creative development.

    “Lynn is a next-gen marketer who blends both the science and art of marketing. She has a strong track record of leading teams, driving digital transformation, and partnering with sales and business leaders to create value across a variety of industries,” said Gerend. “Lynn will be a critical strategic partner in continuing to build the Northwestern Mutual brand to attract new clients, deepen relationships with our existing clients, and enhance our advisor experience.  We’re excited to have her on our team.”

    Prior to joining Northwestern Mutual, Teo served as the chief marketing officer (Legal, Government, and Global Print) for Thomson Reuters, a leading provider of business information services and highly specialized software for legal, government, tax, accounting, and compliance professionals. Throughout her career, she has held multiple executive-level marketing and client experience positions, including, vice president and head of global marketing and customer experience at Wolters Kluwer and CA Technologies.

    Teo graduated with honors from both Carnegie Mellon University and National University of Singapore. In addition, she’s an active leader in the industry and is a founding member of The Wall Street Journal Women Network.

    For more information about Northwestern Mutual, visit northwesternmutual.com.

    About The 2022 Northwestern Mutual Great Realization Study

    The 2022 Great Realization Study was conducted by Wakefield Research on behalf of Northwestern Mutual and included 1,000 American adults aged 26-57 who participated in an online survey in July 2022. No estimates of theoretical sampling error can be calculated; a full methodology is available.

    About Northwestern Mutual:

    Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what’s most important. With more than $560 billion in combined company and client assets, $34 billion in revenues, and $2.1 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to nearly five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 97 on the 2022 FORTUNE 500 and was recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2022.

    Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with “Advisor” in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

    SOURCE Northwestern Mutual

    Originally Posted at CISION PRNewswire on September 8, 2022 by Northwestern Mutual.

    Categories: Industry Articles
    currency