Great American Life Unveils new Brand as MassMutual Ascend
October 4, 2022 by Great American Life Insurance Company
CINCINNATI–(BUSINESS WIRE)–Great American Life Insurance Company announced today that it will now do business as MassMutual Ascend Life Insurance Company (MassMutual Ascend). The rebrand comes as a result of the company’s acquisition by Massachusetts Mutual Life Insurance Company (MassMutual) in May 2021.
The name MassMutual Ascend came about after conducting thorough market research, competitor reviews and extensive working sessions with key stakeholders and brand experts. It reflects the company’s strong history and commitment to success, while allowing the company to build upon the established MassMutual brand that’s already well-known and respected within the industry.
“Today marks a new beginning in our company’s history,” said Mark Muething, President of MassMutual Ascend. “By aligning more closely with the strength and reputation of the MassMutual brand, it enhances our ability to deliver compelling solutions for our policyholders and distribution partners, and positions us well for future growth. We look forward to taking financial futures above and beyond as MassMutual Ascend.”
As MassMutual Ascend, the company plans to build upon Great American Life’s legacy as a leading provider of annuities. The company’s products, distribution strategy and selling agreements all remain in tact. In addition, the name change will not have any impact on existing customers’ policies or the benefits available under them.
The company’s more than 600 employees will continue to support the business and remain headquartered in Cincinnati, Ohio, where the company has proudly operated for 30 years. MassMutual Ascend will operate as an independent subsidiary of MassMutual.
“MassMutual’s strategy is focused on meeting people where they are with the financial solutions they need, and on delivering sustained value in a rapidly changing world,” said Mike Fanning, head of MassMutual US. “With MassMutual Ascend, we are able to broaden our retirement income offerings and make them accessible to more people who are looking for guaranteed lifetime income while also benefiting our policyowners through the development of another source of earnings.”
MassMutual Ascend Life Insurance Company, a wholly owned subsidiary of MassMutual, offers traditional fixed, fixed-indexed and registered index-linked annuities in the retail, broker-dealer, financial institutions and registered investment advisor markets. MassMutual Ascend is committed to taking financial futures above and beyond. From products to service to financial strength, the company is always in pursuit of better—so its customers can navigate their futures with confidence.
For more information, visit MassMutualAscend.com.
Source: MassMutual Ascend Life Insurance Company, a wholly owned subsidiary of MassMutual
Head of Marketing, MassMutual Ascend