The growth of Integrity
January 3, 2023 by John Hilton
The Big Three’s relentless growth is altering the distribution landscape, said Sheryl Moore, president and CEO of Moore Market Intelligence and Wink Inc. Small to midsized IMOs and FMOs are being gobbled up so quickly, it is forcing many to reconsider their plan, she said.
“It is hard to compete against an Integrity, Simplicity or AmeriLife in terms of sales, and therefore annuity commission payouts,” she said. “For this reason, I’ve seen friends talking to these firms when they previously wouldn’t have considered selling so soon. It just seems like for those who had planned to retire in five to seven years, I am seeing more of them entertain discussions with these three firms than I would have anticipated.”
What is the “end game” for Integrity Marketing Group LLC?
While many have speculated Integrity going public, my buddy Bryan W. Adams says it isn’t in the cards for Integrity.
“It’s a business that I founded and remains passionate about in how we serve people better together. So, our goal is to continue to grow and continue to expand. And at this point, we don’t have any desire or need to go public.” -sjm