Job Details

Description

The ideal candidate will be located in commutable distance to our Montpelier, Vermont or Addison, Texas campus with the travel flexibility to have a frequent presence in both locations. 

Here at National Life Group, as the fastest growing insurance company, we inspire others to our cause through our product solutions, commitment to service, and dedication to supporting our employees. We are hiring an experienced Head of Marketing to help us keep growing. We are looking for a leader to join and head our marketing and brand efforts. In this role, you will lead the marketing and brand efforts for National Life Group to support the growth of our life and annuity business. This individual will serve in a leadership role in the Marketing Organization of National Life Group and will report to the Chief Marketing Officer. This role combines high integrity leadership, critical thinking, relationship management, and effective execution to position National Life Group as a transformative and highly skilled marketing organization.

Responsibilities for Head of Marketing

• Lead a team of marketing consultants and leaders to develop marketing strategies, field communication—digital and print, develop recommendations on channel approach and help drive execution of marketing strategies while maximizing their employee’s potential to meet company, team, project, and individual objectives.
• Prioritize and coordinate business and market reviews, planning meetings, marketing town halls, distribution conferences and other ad hoc events to support Distribution—Independent and Affiliated.

• Develop a yearly budget including forecasting and trends for the marketing team
• Communicate the brand identity with the team and manage brand with IMOs, Agencies, and Agents
• Leverage marketing data and competitive intelligence to find the important trends while leading through strategies to effectively compete
• Partner with Distribution leaders to support marketing efforts with strategic planning that helps them meet sales and recruiting goals.
• Influence product, digital, social media and brand strategies through implementation
• Develop thought leadership specifically tied to digital first initiatives such as e-kits, Apps, internet and intranet websites tools and resources that support the selling and buying customer.
• Oversee and manage the execution of a training curriculum that ensures a coordinated and progressive approach to agent, agencies, and IMOs on-boarding and on-going education.
• Stay up to date on the latest marketing trends with the goal of reporting out and applying where applicable

Qualifications for Head of Marketing

• Bachelor’s degree required, MBA or other advanced degree preferred.
• Minimum 12 years of experience and demonstrated ability to build out marketing and business strategies with specific outcomes and impact on sales, engagement, loyalty, retention, and profitable growth. 
• Experience in the life insurance, annuity, retirement, or investment industries (financial services), preferred
• Ability to lead multiple projects at once with a strong drive for results
• Proven cross‐functional leadership experience, with proven results driven both directly and through partners.
• Clear and concise communication (speech and writing) and presentation skills
• Experienced leader who is a strong advocate of teamwork, performance excellence and continuous improvement.
• Ability to collaborate with cross-functional teams
• Ability to analyze problems and create a solution
• A customer focused attitude

National Life requires all new hires to record their vaccination status and, if applicable, submit acceptable proof of vaccination, within 3 business days of their start date. 

The base compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, location, and experience. The range listed is just one component of our total compensation package for employees. Other rewards may include an annual bonus, quarterly bonuses, commissions, and other long-term incentive compensation, depending on the position.  National Life offers a competitive total rewards package, which includes a 401(k) retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits.

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT – founded in 1848, Life Insurance Company of the Southwest, Addison, TX – chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. All other entities are independent of the companies of National Life Group.

Fortune 1000 status is based on the consolidated financial results of all National Life Group companies. 

National Life Group

1 National Life Dr

Montpelier, VT 05604

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