Director, Marketing Content Strategy
March 1, 2023 by Sammons Financial Group
About the job
What you can expect as the Director, Marketing Content Strategy:
Provide leadership and direction for development and execution of marketing content strategy and delivery across all business unit specific channels or brands. Direct, coach and develop content marketing strategist team to deliver engaging and sales-driving content. Direct key marketing relationships with distribution and vendor or content partners. Develop and direct marketing-related activities for marketing campaigns and initiatives.
- Direct and establish marketing content strategy for business unit and marketing initiatives aligned with defined corporate strategy. Coordinate strategy and efforts with Content Marketing Strategist team members to execute business unit and channel initiatives.
- Direct, drive and lead Go-to-market (GTM) strategy and execution for all SIAG channels and brands; assist, develop and coach Content Strategists in leading GTMs aligned with product strategy.
- Direct, coach and develop Content Strategists and Media Production in areas of content strategy, writing, campaign design and communication.
- Direct the development and distribution of marketing materials in alignment with Content Strategists by promoting the company and developing materials to recruit new agents and representatives.
- Direct media production strategy and capability advancement strategy to enable full media production team.
- Direct, develop and execute comprehensive multi-channel marketing strategy in collaboration with rest of Marketing team.
- Lead, coordinate and grow key distribution relationships as the key value add marketing relationship liaison across all business unit channels to align marketing and promotional efforts.
- Engage and partner with applicable stakeholder groups (Sales, Product, Operations) to determine appropriate marketing messaging for planned campaigns and projects.
- Partner with compliance and legal leadership to identify and adjust to key market and compliance issues.
- Provide content leadership for distribution field events including conventions and symposiums.
- Formulate concepts and develop innovative, impactful, and promotional pieces for print or electronic communication, conforming to appropriate production requirements and company branding initiatives.
- Understand and manage priorities in a fast paced environment while maintaining quality controls; interact with team members on priority changes and status updates.
- Lead, mentor and coach team members to achieve personal growth and build collaboration and accountability across the team. Participate in all aspects of employee management including hiring and termination decisions, coaching for performance improvements and conducting performance reviews.
- Drive and reinforce commitment to internal controls processes such as Model Audit Rule and Record Information Management.
- Commitment to embrace Sammons Financial Group Companies shared values (Respect, Accountability, Integrity, and Openness)
- As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
What we are looking for:
- Bachelor’s Degree in English, Journalism, Communications, Marketing or Graphic Design preferred
- Minimum 10 years’ related experience and/or training; or equivalent combination of education and experience preferred
- Experience with print process and vendors preferred
- Ability to effectively manage and motivate staff
- Ability to influence others
- Excellent communication skills-both verbal and written with the ability to write clear, concise and compelling copy that sells
- Creativity/Ingenuity
- Marketing project management experience
- Able and comfortable with producing graphic communications for print or email on Mac or PC platform
- Command of Standard English usage including sentence structure, grammar, punctuation, spelling and excellent proofreading and editing skills
- Understanding of the difference between promotional copywriting and journalistic or academic writing
- Demonstrated ability in creative design, including a sharp sense of composition, typography and color to achieve desired promotional impact in all communications
- Demonstrated thorough understanding of print and electronic media requirements and the ability to develop appropriate materials for the intended media
- Demonstrated strong initiative, organizational ability, communication skills and the ability to meet deadlines and reprioritize constantly changing needs
- Due to the financial nature and level of accountability of this position, a credit and criminal background check is required – The Fair Credit Reporting Act requires Sammons Financial Group Companies to notify you that, as a routine part of processing this application for employment, Sammons Financial Group may request a consumer report on you to verify all information contained in this application. Such report may include information about work-related behaviors, performance, character, general reputation, and personal characteristics, in addition to information about your previous employment, education, credit history and criminal records
Sammons Financial Group Companies offers some of today’s most sought after life insurance, annuity, retirement planning products and portfolio-management solutions. Unlike most financial organizations, our companies are not publicly traded, which means we’re focused on long-term value rather than short-term earnings pressures. As a privately held company, our leaders and employees remain consistently focused on long-term growth, making decisions that allow us to deliver on our commitments to customers, distribution partners, our employees, and our communities. Individually, our companies provide value in the products and services they offer. Together we represent a history of strength and longevity.
What you can expect when you join Sammons Financial Group:
- A casual dress code (yep – that means jeans!)
- A company you want to be a part of, driven by inspiring leaders and a fun, friendly work environment.
- Colleagues who support one another, model our core values, and drive our healthy, high-performing culture.
- Healthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO, and generous number of paid holidays.
- Our competitive benefit package includes: Health, Dental, Vision, Company Paid Retirement, PTO and Holiday Pay.
- A generous retirement program. Our Employee Stock Ownership Plan (ESOP) is a 100% company funded retirement plan, so you can save for retirement without contributing a penny of your own paycheck.
- A company that celebrates diversity, is committed to inclusion, and is proud to be an Equal Opportunity Employer. We comply with all federal and state equal employment opportunity laws and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other characteristic protected by federal, state or local law.
Originally Posted at LinkedIn by Sammons Financial Group.
Categories: Industry Job Openings
