Marketing Strategy Manager
March 1, 2023 by Eagle Life Insurance Company
About the job
Eagle Life Insurance Company®, a wholly owned subsidiary of American Equity Investment Life Insurance Company®, is an annuity provider that specializes in the design of safe, innovative retirement solutions and servicing financial institutions while applying a business approach that sets us apart. In an industry built on trust and relationships, we believe it is the people that make a company and our people are significant to our growth and the key to our success.
Eagle Life has job opportunities to take your career to the next level while offering excellent benefits, community and employee engagement, and educational advancement in the insurance industry. We are looking for high energy individuals aspiring and ready to extend their reach with a company that is innovative, inclusive and making a lasting impact. Join a team where you are appreciated and valued, work-life balance is top priority and company culture is not just talked about but is something that’s expressed in our daily work environment.
Apply today to be a part of our success and Soar Higher®!
GENERAL PURPOSE OF THE JOB:
The Eagle Life Marketing Strategy Manager develops and implements innovative marketing strategies using marketplace trends, research and data analytics to support key business objectives. The role collaborates with internal and external teams to create compelling omnichannel approaches.
The Marketing Strategy Manager partners closely with the Manager of Eagle Life Marketing to drive new strategic initiatives including third-party vendor onboarding, national and local campaign management, product launches, and more.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develops comprehensive marketing plans and effective strategies that support the business objectives.
- Manages the end-to-end lifecycle of marketing materials and collateral, ensuring alignment with company brand standards and compliance and regulatory requirements.
- Collaborates cross-functionally with internal and external business units, partners, and vendors to promote effective and efficient, targeted marketing programs consistent with core business objectives.
- Manages third-party vendor relationships. Includes invoice management, attending regular status meetings, strategic planning, roadmap development, execution of marketing projects, and user training.
- Maintains detailed spend tracking across multiple projects and vendors and ensures alignment with the department budget. Verifies invoice accuracy and work with vendors to reconcile any discrepancies.
- Tracks and measures marketing outcomes including campaign effectiveness, customer engagement, leads, sales, retention, customer acquisition cost, ROI, and other KPIs as needed. Analyzes gathered data to evaluate the success of marketing efforts and determine areas for improvement.
- Collaborates on marketing priorities and supports the development of the annual marketing calendar.
- Stays abreast of competitive marketing activity and recommend tactical actions.
- Prepares and presents regular and consistent marketing dashboards and reports to the Eagle Life marketing team, senior management, stakeholders and other business partners.
- Supports any field and partner training needs by developing and updating the necessary training materials.
- Perform other related work as assigned.
SUPERVISORY RESPONSIBILITIES:
Direct Reports: None
General Description of Indirect Reports (2 and 3-downs): None
EDUCATION AND/OR EXPERIENCE:
- Five (5) or more years of experience in strategic marketing. Experience in Retirement, Financial Services, or other highly regulated industry is a plus.
- Experience with third-party vendor onboarding and management.
- Experience supporting and driving change management.
- Bachelor’s (B.A.) degree in marketing, advertising, communications, or related field
Experience in the use of SalesForce, and Workfront preferred.
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
None.
KNOWLEDGE, SKILLS AND ABILITIES:
- Demonstrated success developing strategic marketing campaigns with established metrics for success and reporting on results.
- Ability to adapt to a rapidly changing environment.
- Ability to influence colleagues and leaders.
- Strong organization and planning skills
- Strong attention to detail.
- Exceptional verbal and written communication skills
- Ability to manage multiple priorities.
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Ability to effectively present information and respond to questions in verbal and written form.
- Ability to work cooperatively and successfully with employees, customers and outside third parties.
- Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.
- Proficient in the use of Microsoft Office Suite.
