Interest rates, AI usage among factors to drive whole life insurance growth
October 8, 2024 by Rayne Morgan
Whole life insurance sales are expected to increase in the months ahead due to a combination of industry trends and changing economic conditions, according to insights from LIMRA.
In a recent webinar, LIMRA representatives discussed in depth some of the factors that will drive this growth, as well as some of the challenges insurance carriers and agents will have to contend with to maximize the growth potential.
“We’re finalizing our forecast now — don’t have it quite yet — but I think things are going to be looking up for whole life over the next few months and through the end of this year,” Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, said.
Click HERE to read the full story via INN