Study: Consumers find life insurance policies overly complex
October 16, 2024 by Wire Reports
Despite efforts to improve customer communications, life insurers are seen as unnecessarily complicating explanations of their policies, according to the J.D. Power 2024 U.S. Individual Life Insurance Study released Thursday.
This perception is most pronounced among younger customers, including Gen Zers, according to the study.
“Life insurers are facing new communication challenges as they court younger consumers,” said Breanne Armstrong, director of insurance intelligence at J.D. Power.
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Originally Posted at InsuranceNewsNet on October 10, 2024 by Wire Reports.
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