Americans’ saving, investment product savvy improves, study finds

December 31, 2024 by Ayo Mseka

American consumers are more knowledgeable about their saving and investment products than at any other time in the past decade, according to a new market intelligence report by Hearts & Wallets.

A decade ago, product awareness was in the doldrums, with only 45%, or 55 million, U.S. households able to identify the saving and investment products they owned in 2013, the survey said. Today, 86%, or 113 million, households can identify the products they own. I

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Originally Posted at InsuranceNewsNet on December 27, 2024 by Ayo Mseka.