Open to All: How Financial Professionals Can Reach LGBTQ+ Clients

December 17, 2024 by BISA Member

The makeup of the U.S. population is changing, and so are the financial needs of diverse client groups. One such group that requires individual attention is the LGBTQ+ community.

A U.S. Census Bureau survey from 2021 that measures household probability in the U.S. found at least 20 million adults could be lesbian, gay, bisexual or transgender — nearly 8 percent of the total adult population.

Meanwhile, the purchasing power of the LGBTQ+ community in the U.S. is indeed significant. According to a report by The Pride Co-op, this group’s spending power in the U.S. was estimated to be around $1.4 trillion in 2021.

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Originally Posted at BISA Portfolio on December 11, 2024 by BISA Member.