This Indexed Universal Life Product Has Been the Best-Seller for 3.5 years
December 10, 2024 by Cyril Tuohy
Transamerica Life‘s Financial Foundation IUL life insurance contract has delivered a record run of three-and-a-half years as the top-selling product across all sales channels, according to data compiled by industry watcher Wink.
The 14 consecutive quarters represent the longest run for an indexed universal life product as a best-seller since Wink began publishing product-level sales in the second quarter of 2008, according to the company, which tracks the life and annuity market.
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“I would say that the key to Financial Foundation’s success is that it is distributed via World Financial Group,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, in an email.
