Education Is the Best Life Marketing Strategy: Firm Founder
January 14, 2025 by Allison Bell
Ads and social media posts may generate leads, but the heart of life insurance sales and marketing is still one-on-one client education.
Arik “Eric” Bouskila, the founder of ARI Financial Group, made a plea for financial professionals to put spreading knowledge first in a recent interview.
“Understanding specific client needs and forming targeted relationships remains far more impactful than broad marketing efforts,” Bouskila said, via email. “Our first goal is to educate our clients so they understand the value and benefits of life insurance as an asset class.”