Prudential Welcomes Babies Born Jan. 1 With $150 Checks
January 7, 2025 by Allison Bell
The babies born Wednesday are the first members of Generation Beta — and Prudential Financial wants their parents to think about their retirement savings.
Members of Generation Beta will begin to turn 70 on New Year’s Day in 2095.
Prudential is trying to get the attention of the Generation Beta newborns’ parents by offering to send a $150 check to the family of each baby born in the 50 U.S. states or the District of Columbia on Jan. 1, 2025.
Wink’s Moore on the Market: Know someone who had a baby on January 1, 2025?
Prudential Financial wants to give them $150.
Not kidding.
It is part of a new marketing push the company is making, to help savers realize the power of compounding interest, and teach them about annuities.
So, just watch an educational video and send-in a copy of the baby’s birth certificate, then agree to the terms, and you get free money. -sjm
