The Sears Catalog Has a Lesson for the Annuity Industry
January 22, 2025 by Bill Broich
The Sears catalog once seemed as essential as electricity itself. Now, it’s gone.
Its fate serves as a warning for what could happen to the annuity industry if industry marketing fails to evolve.
The Sears Catalog
Sears Roebuck created the Sears catalog and quickly made it the source of everything Americans needed from pairs of socks to do-it-yourself homes.
Originally Posted at Think Advisor on January 16, 2025 by Bill Broich.
Categories: Industry Articles