Key Trends In Life And Annuities For 2025
February 4, 2025 by Joe Yurich with Katie Kahl, iPipeline
The financial advisory industry is on a fast track to transformation. This year alone, the sector has adapted to regulatory changes, navigated a historic surge in demand for annuity products, and embraced new ways of working brought forward by next-gen technologies and customer demands. The volatility of the past few years has exerted tailwinds on the life and annuities (L&A) industry with regards to annuities growth and life premiums. But in other ways, crosswinds coming from rapid digitization, the proliferation of cloud solutions, and generative AI have challenged traditional methods of doing business.
As we tie a bow around 2024, a new wave of change is in the air with new government leadership, interest rate decreases, and a great generational wealth transfer continuing in earnest. Questions abound. Will L&A’s continued growth persist in 2025? How will financial regulatory frameworks change? To what extent will generative AI reshape day-to-day business for investment advisors and financial planning professionals?
Based on what we’re hearing on the ground in the L&A ecosystem, 2025 will see demand for L&A products, continuing on an upward trajectory and providing growth opportunities for advisors that can best address the unique needs and expectations of the modern investor.
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