Bestow CEO explains how insurtechs must differentiate in age of AI
March 12, 2025 by Rayne Morgan
In an environment where technology and AI have begun proliferating even traditional insurance practices, insurtechs must find other ways to differentiate themselves and adapt, Melbourne O’Banion, CEO and co-founder, Bestow Inc., said.
Bestow is one of the more recognizable names in the American insurance landscape, with CNBC naming it as one of the world’s leading insurtech companies of 2024.
“Well, I would say that if an insurtech’s business model is completely dependent on an AI tool or software that a competitor can easily pick up and utilize, then the insurtech probably doesn’t have a highly durable and sustainable business model.