Does your investor client know how much they pay in fees?
March 4, 2025 by Ayo Mseka
In a recent survey on investor fees by Hearts & Wallets, customers reported that they are paying for nearly half of their primary and secondary saving and investing relationships, but four out of ten don’t know how they pay in at least some of their paid relationships. In addition, about one in five mistakenly said the paid services they receive are free.
Wink’s Moore on the Market: This one got me with the headline.
“Does your investor client know how much they pay in fees?”
Takeaways?
1. “…about one in five [participants] mistakenly said the paid services they receive are free.
2. “…low fees have become more important to more households, increasing from 17% in 2010, up 20 percentage points”
3. “Services are increasingly priced using flat fees, up 40% from 24% in 2017…customers report.”
4. “Flat fee, percentage of investment, and part of the product are all seen as viable ways to price access to a dedicated financial professional.”
5. “Flat fees are in place for nearly [20% of] relationships of households with under $100,000 of investable assets, customers report.”
6. “The Number one customer want of firms today is clear and understandable fees, now cited as important by 57% of households.”
You guys/gals know how I freek out on market research. Check this one out for more statty stat stats. -sjm
