Equitable, Allianz move into top 5 in final LIMRA 2024 annuity sales list
March 12, 2025 by John Hilton
Equitable Financial and Allianz Life parlayed a strong 2024 into a top-five finish in the LIMRA annual annuity sales rankings.
For the first time ever, total quarterly annuity sales surpassed $100 billion in all four quarters of the year. Total annuity sales finished at $432.6 billion, up 12% yearly, according to LIMRA’s U.S. Individual Annuity Sales Survey, representing 83% of the U.S. annuity market. This is the third year of record-high annuity sales, which together represent $1.1 trillion.
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