Thrivent Spends $50M to Say Careful Planning Is a Form of Love
March 25, 2025 by Allison Bell
Thrivent — a not-for-profit life and annuity issuer — is spending $50 million to raise its profile and communicate the idea that planning for the future is a way to show love.
“For some of us, personal finances aren’t just personal,” a narrator says as all different kinds of neighbors gather to jog through a community.
Originally Posted at Think Advisor on March 19, 2024 by Allison Bell.
Categories: Industry Articles