Brookfield Insurer Chases Alluring Market That’s So Far Been a Mirage

April 2, 2025 by Aaron Smith

Still, Sheryl Moore, president and CEO of Moore Market Intelligence and publisher of Wink‘s Sales & Market Report, said that direct-to-consumer sales are just 0.6% of the overall market. “The firm that is planning to sell annuities D2C needs to do a lot of groundwork if they want to succeed,” she said in an email.

Appetite for Experimentation

Moore said companies are creating D2C products because there is little or no cost for online distribution, allowing them to offer more attractive credited rates. They’re catering to millennials who research retirement options online.

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Originally Posted at Life Annuity Specialist on March 26, 2025 by Aaron Smith.