How BGAs And IMOs Are Embracing Digital Annuity Solutions
April 16, 2025 by Ken Leibow
The annuity market is undergoing a significant transformation, driven by record-breaking sales, shifting consumer demand, and technological advancements that are making annuities more accessible than ever. Traditionally, annuity order entry platforms were designed for institutional financial firms, leaving independent life brokerage agencies with limited digital solutions. However, with the rise of innovative platforms and growing interest in guaranteed retirement income, the industry is witnessing a shift. New technologies are streamlining the annuity sales process, improving transparency, and enabling advisors to better serve their clients. As annuity adoption expands beyond traditional distribution channels, independent agents, BGAs, and IMOs now have powerful tools at their disposal to navigate the growing marketplace efficiently.
