IUL sales: How to overcome ‘it’s too complicated’
April 24, 2025 by Drew Gurley
As Sheryl Moore, CEO of Wink Inc., told InsuranceNewsNet: “While the mechanics of indexed life may initially be overwhelming, the value proposition is simple. Earn interest based upon limited market performance and never be subjected to market declines.”
Wink’s Moore on the Market: The gospel-
Drew Gurley suggests that “insurance agents should complete annual reviews to ensure the policies are on track.”
Can I get an “AMEN?”
Some may be surprised to hear my defense of IUL.
Do I like the majority of social media centered around indexed life? No way.
But I LOVE indexed life as a tool in the insurance agent’s toolbox.
I have a personal story with IUL, and can see the value proposition each time I earn 0%, in addition to the times that I experience double-digit gains.
Indexed life works.
One just has to ensure that it is explained properly and reviewed regularly. -sjm
