LIMRA CEO: Interest rates an iceburg in a sea of soaring sales?
April 2, 2025 by John Hilton
The story of life insurance and annuities in 2025 begins in a great place: a sales spike unlike anything seen before.
It makes LIMRA CEO Dave Levenson’s task much easier when he addresses the room Tuesday at the Life Insurance and Annuity Conference in New Orleans.
Annualized life insurance premium increased 3% in 2024 to $15.9 billion, according to LIMRA’s retail life insurance sales survey results, setting a record for the fourth consecutive year. In 2024, policy count was level with 2023 results.
Wink’s Moore on the Market: “This is a very attractive profession for young individuals coming out of college,” he said. When you look at it from serving the needs of the consumer, a record level of demand, an attractive profession, from a growth perspective, from a compensation perspective, it’s got a lot of ingredients to be a great profession for a lot of people.”
I don’t think this is the solution to a “greying” field force.
Do you think the couple aged 65 is going to want financial advice from a 23-year old?
I know there are terrific young people working in life insurance/annuities, but putting on my psychology hat tells me that if we are recruiting college grads for these jobs, these young people will eventually get tired of not getting sales and not getting paid.
Won’t they just leave the profession? -sjm
