If you’re running an agency or leading a team of producers, this isn’t the time to coast. The fourth quarter of 2024 wasn’t just strong, it was directional.

It highlighted where the life insurance market is headed, what insurance products are winning, and how shifts in interest rates, consumer demand, and technology are redrawing the the growth landscape for your agency.

This isn’t just about higher premiums or record-setting IUL numbers. This is about you and your teams opportunity to grow your production, improve your profitability, and adapt your agency to thrive in a new era of the life insurance industry.

To gather this data, I reached out to Sheryl Moore from Wink. Let’s take a look at their 2024 data and what’s next for 2025.