6 steps to successful IUL sales
May 20, 2025 by Angela Palo
In more than 20 years working as an insurance agent, I saw firsthand the importance of understanding universal life insurance when it was still the new kid on the block, and well before IUL became a real thing in the late 1990s.
Wink’s Moore on the Market: I don’t want to be nitpicky, but…
One CAN avoid creating side-by-side comparisons of IUL in Excel, if you subscribe to Wink, Inc.‘s LifeSpecs tool. 🙂
That aside-
You CANNOT say that a floor on an IUL “ensures that the accounts will not lose value even if the market declines.”
Inaccurate, inaccurate, inaccurate!
The policy’s insurance charges can absolutely result in the client “losing value, even when the market declines.” -sjm