Annuity sales top $100B for the 6th straight quarter, LIMRA reports
June 18, 2025 by Press Release
Total U.S. annuity sales were $106.3 billion in the first quarter of 2025, level with the record set in first quarter 2024, according to results from LIMRA’s U.S. Individual Annuity Sales Survey. This quarterly survey represents 85% of the total U.S. annuity market. “Total annuity sales topped $100 billion for the sixth straight quarter, demonstrating the growing interest in principal protection and guaranteed income continues,” said Bryan Hodgens, senior vice president and head of LIMRA research.
Wink’s Note: Multi-Year Guaranteed Annuities Continue Their Hot Streak! Wink’s Sales & Market Report, the insurance industry’s #1 resource for annuity sales data since 1998, released its 111th edition report for 1st Quarter, 2025. One hundred and thirty-seven annuity providers participated in the report. Read via Winkintel.com!
