John Hancock’s Vitality builds a decade of success on living well
July 1, 2025 by Doug Bailey
Ten years ago, John Hancock took a chance. In an industry rooted in actuarial tables, underwriting decisions, and death benefits, the Boston-based life insurer asked an unusual and bold question: What if we could build customers – and profits – by providing benefits not just for dying, but for living well?
Wink’s Moore on the Market: Happy birthday to John Hancock‘s innovative Vitality!
Love this quote from Brooks Tingle–
“For all its technological tools and actuarial credibility, Vitality’s secret ingredient may be simple human empathy. Tingle lost his mother to lung cancer at 65, despite her textbook-healthy lifestyle. ‘That’s why I’m passionate about early detection,’ he said. -sjm
Originally Posted at InsuranceNewsNet on July 1, 2025 by Doug Bailey.
Categories: Industry Articles
