Pacific Life Leads in Q2 Individual Life Sales
September 4, 2025 by Allison Bell
U.S. individual life insurance sales increased to $2.9 billion in the second quarter, and 49% of the new premiums came from buyers who wanted to use life insurance to accumulate cash, according to new issuer survey data from Wink.
Overall sales were up 2.7% from the second quarter of 2024, but results for individual insurers varied widely.
Pacific Life led the market, with $165 million in premiums from new sales, up 22% from the total it reported for the year-earlier quarter.
Wink’s Moore on the Market: Holy buckets, Pacific Life sold a lot of insurance in the second quarter! -sjm
Originally Posted at Think Advisor on September 3, 2025 by Allison Bell.
Categories: Wink's Articles
