Fixed-Indexed Annuities See Flurry of Changes, New Products
September 30, 2025 by Cyril Tuohy
The debut of more new and tweaked indexed annuity products is expected to continue with about a half-dozen startup carriers preparing to jump into the segment, said Sheryl Moore, CEO of Wink, publisher of Wink‘s Sales & Market Report.
“I expect more product introductions in response to the favorable interest rate environment and companies that are currently doing research and development entering the space,” said Moore.
Indexed annuity sales for the second quarter rose 18.6% compared with the first quarter, Wink reported, reaching $32.0 billion. Sales for the quarter were down 0.1% year over year, but 2024 saw record sales in the segment.
“The increase in new indexed annuities is going to continue,” Moore said in an email.
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