He indicated that the company will “focus more heavily on distribution in coming years.”

September 23, 2025 by Sheryl J. Moore

F&G‘s Chris Blunt indicates that the organization will “focus more heavily on distribution in coming years.” He adds, “while F&G will continue to retain assets on its balance sheet, it will move toward being a distributor of other firms’ balance sheets.”

I am aware of three marketing groups that that FGL has bought into thus far. (I am talking LARGE minority interests.)

This statement makes me think of the early years of the indexed annuity business where the top seller of indexed products owned a couple of noteworthy field marketing organizations (FMOs) and Allianz Life owned a dozen distributors (think Ann Arbor Annuity Exchange, The Annuity Store, and GamePlan). Later, these companies were combined under the “TruChoice” moniker, and sold to AmeriLife. Heck- even F&G owned a couple of distributors; Sun Life too.

This is how we ended up with the terminology “IMO,” meaning “INDEPENDENT marketing organization.” Initially, company ownership of an FMO did not matter, but ultimately the independent shops made these marketing groups look like scalpers who would shove their home office’s products down your throat, regardless of the clients’ needs.

So, what does Chris know, that we don’t know?

I cannot wait to see!

As of the most recent quarter, F&G has a 3.14% market share of annuities and owns 1.79% of the life insurance market. The company is owned by Fidelity National (FNF) and first entered the indexed annuity market as “Old Mutual” in 1998. -sjm