Integrity Announces IntegrityCONNECT, an All-in-one Technology Growth Engine for Agents and Agencies

Revolutionary technology leverages AI capabilities and sales-focused resources to make it easier for agents to serve more effectively and experience powerful business growth

DALLAS – SEPTEMBER 17, 2025 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced IntegrityCONNECT™, an all-in-one growth engine that seamlessly connects agents, agencies, consumers and carriers. Developed for agents, by agents, this innovative and highly intuitive technology provides optimized processes and added capabilities that help agents transform their business and better serve their clients. Agents using IntegrityCONNECT already have an impressive 79 percent increase in applications submitted.

“IntegrityCONNECT is reimagining how agents and agencies interact with clients to make the most of every opportunity to serve,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “In critical times, agents can make a life-changing difference to their clients, which is why we are fully invested in building revolutionary technology that makes our agents and agencies more effective and better equipped to provide the highest level of relationship-centered service. By connecting all the important stakeholders in the distribution chain, IntegrityCONNECT dramatically simplifies and streamlines every aspect of the agent experience. It is an indispensable resource that is built to remove the barriers and outdated processes that complicate agents’ daily workflows, helping them serve more people, more efficiently than ever before!”

“One of the most exciting parts of IntegrityCONNECT is that we’re just getting started,” Bryan W. Adams continued. “Integrity’s commitment to ongoing innovation means agents can expect significant and valuable future enhancements to our proprietary technology that will further benefit agents, agencies and the consumers they serve. IntegrityCONNECT will play a vital role in helping millions of Americans plan for the good days ahead, and we’re thrilled to offer it at no cost to all Integrity agents.”

“Integrity’s vision is to ensure that our agents are years ahead of the industry with progressive technology that offers leading edge solutions to agents throughout the country,” said Harsh Singla, Chief Technology and Product Officer at Integrity. “We’re passionate about facilitating meaningful connections within the health and life insurance ecosystem that unlock greater potential for service and expedite rapid business growth. IntegrityCONNECT makes an agent’s workflow simpler and more impactful. Agents can manage their business efficiently, communicate effectively, gather client data seamlessly and prioritize outreach effortlessly — all while staying fully compliant and organized. The more we innovate, the better our agents can serve American families and help them make the most of what life brings.”

IntegrityCONNECT provides agents with an all-inclusive business and client management solution from a single sign-on. Using its wide-ranging set of features and cross-functional processes, agents can better anticipate client needs and provide more holistic solutions. The platform’s best-in-class customer relationship management system nurtures agent-client connections from needs analysis to eApplication submission. Agents can instantly quote multiple health and life products from multiple carriers, then immediately submit plan and policy enrollments directly through eApplications. IntegrityCONNECT offers agents automated marketing tools to stay in touch with clients, including personalized emails and texts, making it easy to communicate about policy renewals, milestone markers and more.

IntegrityCONNECT’s capabilities are included in the Integrity mobile app, ensuring agents have the flexibility to work from anywhere and reach consumers in person, over the phone or online. In addition, agents who use IntegrityCONNECT can scale their business professionally with exclusive partner benefits that include a business phone number, personalized website and branded email address. IntegrityCONNECT also provides agents with access to Legacy Safeguard, a valuable service which helps clients preserve and protect their personal legacy. All platform capabilities contain built-in compliance protocols, giving agents peace of mind and confidence in their outreach.

Every aspect of IntegrityCONNECT is amplified by Ask Integrity^®, the industry’s first-of-its-kind AI-powered and voice-activated technology solution. Accessible from any device, Ask Integrity helps agents stay organized and feel fully prepared for every client interaction by generating on-demand client information summaries and meeting minutes. Its Plan Insights solution highlights upcoming changes to plans, placing them at an agent’s fingertips. Ask Integrity Shoppers and Recommendations predicts which customers will be most impacted by upcoming plan changes, sorts them into levels of urgency to prioritize outreach, then suggests plan options that could best serve their preferences or complement current coverage. This helps agents anticipate and proactively address client coverage needs, positively impacting plan persistency and improving outcomes.

“Holistic life, health and wealth protection and planning can make a powerful difference in the lives of American consumers,” said Tom Dempsey, Chief Distribution Officer at Integrity. “IntegrityCONNECT is built to help agents supercharge their business by delivering the right solutions, at the right time, to the families and individuals they serve. This all-in-one platform is giving rise to the ‘superagent’ who works smarter, utilizes time more efficiently and serves more effectively with the full resources of our end-to-end growth engine infused with the power of AI. It’s an exciting opportunity for agents to embrace the future of insurance technology and build stronger, more empathetic and more professional relationships with clients, carriers, partners and our communities. By further strengthening these meaningful connections, IntegrityCONNECT is poised to transform the entire industry.”

For more information about utilizing IntegrityCONNECT, visit www.integrity.com/IntegrityCONNECT.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek’s America’s Greatest Workplaces, Inc.’s Power Partner, and Business Intelligence Group’s AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

Media Contact:

Rachel Aird, Public Relations Director

Integrity

press@integrity.com

385-401-4766

Partnership Inquiries:

Eric Pederson, Chief Business Development Officer

Integrity

partnership@integrity.com

866-650-1857

Integrity, 1445 Ross Avenue, 40th Floor, Dallas, TX 75202, 866-650-1857