Q2 life insurance sales surge; policies sold hit quarterly record
September 16, 2025 by Staff Reports
Total new annualized premium increased 13% to $4.5 billion in the second quarter, according to LIMRA’s retail life insurance sales survey results, which represent 80% of the U.S. market.
Northwestern Mutual led the way with $572 million in new annualized premium in the quarter, while Pacific Life was second. Prudential Financial attracted the most total premium in Q2 with nearly $1.1 billion.
Wink’s Note: Wink reports on Target Premium of life insurance, view 2nd Quarter, 2025 sales here
Originally Posted at InsuranceNewsNet on Sept 11 ,2025 by Staff Reports.
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