The Life Insurance Myth: Why Americans aren’t buying life insurance
September 16, 2025 by Susan Rupe
In order to get more people to buy life insurance, the industry must overcome a lack of consumer education about the product as well as the myth or perception that coverage is too expensive.
The 2025 Insurance Barometer Study, conducted by LIMRA and Life Happens, focuses on the opportunities to educate consumers on the benefits and strengths of life insurance. This year’s study found that a minority of consumers believe they are very knowledgeable or extremely knowledgeable about life insurance, with the percentage varying by age group.
Originally Posted at InsuranceNewsNet on Sept 11, 2025 by Susan Rupe.
Categories: Industry Articles
