SAN ANTONIO–(BUSINESS WIRE)–USAA has appointed Rob Arena as President of USAA Life Insurance Company, effective January 5, 2026. Arena brings more than 30 years of experience in life insurance, retirement solutions and asset management, along with a deep personal connection to USAA’s mission and values.

Most recently, Arena served as co-president at Global Atlantic Financial Group, where he led the organization through a decade of growth and transformation. His career also includes senior leadership roles at The Hartford and Prudential, where he oversaw retail product development, management and distribution.

“Rob brings extensive expertise and a values-driven approach that will strengthen USAA’s ability to serve members with comprehensive life and retirement solutions that build financial security,” said USAA CEO Juan C. Andrade. “His proven leadership in strengthening businesses, empowering teams and driving innovation to help families improve their financial security, reflects the heart of our Mission. With Rob’s leadership, USAA Life Company will grow, evolve and deliver protection, advice and exceptional value to our members at every stage of their lives.”

Arena has been a USAA member for more than 30 years, having joined after college when he purchased his first car. His father was a Captain in the U.S. Army during the 1960s, and instilled in him the values of service, integrity and accountability that continue to guide his leadership today.

“I am honored to lead the USAA Life Company because our opportunity to help more military families achieve financial security has never been greater,” said Arena. “As a longtime member myself, I understand the importance of trust and protection and believe USAA is uniquely positioned to deliver meaningful solutions to members.”

In this role, Arena will maintain the commitment and expertise of the Life Company while charting a new course for growth, innovation and an expanded product suite tailored to members’ unique experiences and goals.

About USAA

Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves 14 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook, Instagram or X (@USAA), or visit usaa.com.