Integrity Unites with Premier Insurance Solutions USA to Accelerate Growth and Serve Multicultural Communities

Integrity’s transformative blend of innovative technology and supportive resources empowers community-focused agency to enhance opportunities for agents and clients

DALLAS – OCTOBER 8, 2025 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Premier Insurance Solutions USA, an independent marketing organization based in San Antonio, Texas, and led by James Rubio. Financial details of the partnership were not disclosed.

Premier Insurance Solutions USA brings decades of experience helping seniors feel confident in their Medicare options. Founder James Rubio is dedicated to personalized mentorship and continuous product education to empower his agents to grow and serve confidently. Many of the agency’s highly proficient team members are bilingual, allowing them to provide stronger outreach to underserved communities, and enabling them to build strong bonds with their diverse clients. The agency’s culture closely mirrors that of Integrity, with an unwavering commitment to lead with integrity and establish trust with clients. This approach has also attracted a new generation of tech-savvy agents who are driving growth and redefining the agency’s business operations and legacy.

“James is a dedicated and compassionate mentor who was born to lead,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “His authenticity, transparency and commitment to service have paved the way for the success of the agency he founded. With our Integrity platform, Premier Insurance Solutions USA has the high-touch resources to increase its efficiency in helping seniors while scaling operations. James and his team will become increasingly more connected to their clients, expansive in the products they offer and efficient in their day-to-day operations, making every interaction even more impactful. We are so excited to welcome Premier Insurance Solutions USA to the Integrity family — I can’t wait to see how this partnership will benefit even more Americans.”

“As a child, I often helped my Spanish-speaking grandmother navigate the healthcare system. This experience fueled a passion for providing premium service and accessibility to underserved communities,” said James Rubio, President of Premier Insurance Solutions USA. “In this industry, change is constant and we know we can rely on Integrity to help us serve at the highest level, utilizing their innovative technology and their expansive suite of compliant marketing assets. The Integrity platform has transformed every aspect of our agency — from improving our retention and increasing efficiency, to opening up opportunities into new markets and products. We are helping more people and expanding our impact like never before. This is an amazing opportunity, and I’m excited to share it with our agents, clients and partners.”

An Integrity partnership enables Premier Insurance Solutions USA to utilize industry-leading technology and resources to scale operations and support agents more robustly. The Integrity platform includes instantaneous life and health insurance quoting and enrollment, coupled with streamlined customer relationship and plan management capabilities through IntegrityCONNECT™. Agents also benefit from timely coverage recommendations, in-the-moment prompts and policy lifecycle reminders from Ask Integrity^® — the industry’s leading AI-powered and voice-activated digital assistant. All partners advance their business and drive innovation with access to valuable partner benefits, such as perceptive data and analytics, astute leadership guidance and world-class marketing capabilities.

One of Integrity’s greatest strengths is its collective passion to help people succeed from agents and agency leaders to their clients. The Integrity partner network brings together an impressive group of highly experienced industry beacons and trailblazers who cooperatively build stronger solutions that make holistic planning and protection more accessible. With collaboration and compassion as their guide, these extraordinary leaders are optimizing insurance and financial processes in ways that benefit all stakeholders. Their expertise and commitment are helping millions of Americans prepare for the good days ahead.

For more information about Premier Insurance Solutions USA’s decision to partner with Integrity, view a video at www.integrity.com/PremierInsuranceSolutionsUSA.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek’s America’s Greatest Workplaces, Inc.’s Power Partner, and Business Intelligence Group’s AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Premier Insurance Solutions USA

Premier Insurance Solutions USA is an independent insurance agency headquartered in San Antonio, Texas, specializing in Medicare Advantage and supplement coverage for the senior market. By working closely with physicians, medical practices and pharmacies, the agency provides a full-circle approach that helps align care with benefits. Known for its advocacy-driven model, the Premier Insurance Solutions USA team empowers clients by serving as more than agents and acting as trusted navigators and advocates who help simplify complex healthcare decisions and processes. With a diverse, bilingual team, the agency is committed to expanding access and delivering personalized attention and solutions to the communities it serves.

Media Contact:

Rachel Aird, Public Relations Director

Integrity

press@integrity.com 

385-401-4766

Partnership Inquiries: 

Eric Pederson, Chief Business Development Officer

Integrity

partnership@integrity.com 

866-650-1857