Nationwide launches CareMatters Annuity to Address Growing Long-Term Care Concerns
October 15, 2025 by Nationwide
Columbus, Ohio – As Americans live longer and prefer home-based care, the need for long-term care planning is intensifying. With 58% of Americans concerned about their ability to pay for their long-term care¹, Nationwide is introducing a solution designed to help meet this growing need: Nationwide CareMatters® Annuity.
To help individuals plan with confidence, Nationwide CareMatters Annuity offers a simple, flexible, annuity-based long-term care solution with minimal underwriting requirements and a straightforward product design to help protect more Americans.
CareMatters Annuity allows clients to make a one-time payment, convert an existing non-qualified annuity or life insurance policy into long-term care coverage, or use a combination of those options. It is a simple way to help individuals maximize their assets for long-term care coverage while preserving the resources they have built for retirement and their legacy.
“Nationwide CareMatters Annuity is built on the belief that long-term care planning should be empowering, not overwhelming,” said Holly Snyder, president of Nationwide’s life insurance and long-term care business. “This product provides long-term care coverage, protects retirement assets, preserves legacy, and enables individuals to choose the care that’s right for them – all with the simplicity and guarantees they deserve.”
Three important benefits that CareMatters Annuity offers:
- Simplicity — With a single payment, and/or an exchange of an existing non-qualified annuity or life insurance policy, individuals can receive triple or double their contract value for long-term care expenses.
- Guarantees — A guaranteed 3% fixed crediting rate provides guaranteed long-term care benefits. If care is not needed, any remaining contract value is available to beneficiaries as a death benefit.
- Flexibility — Cash indemnity benefits empower individuals to choose the care that works best for them. Once qualified, they receive 100% of their monthly cash benefit, with no need to submit bills or receipts and no restrictions from Nationwide on how they use their monthly LTC benefits. Benefits can be used for care from family and friends and are 100% payable even if the insured resides internationally.
“If you reposition $100,000 into CareMatters Annuity, you’ll have either $300,000 or $200,000 in long-term care coverage on day one,” Snyder added. “Your contract value and LTC benefits will then grow over time at the 3% guaranteed fixed crediting rate.”
Nationwide has been delivering innovative long-term care solutions for over 25 years, pioneering cash indemnity benefits for linked-benefit LTC coverage. With CareMatters Annuity, we have expanded our industry-leading suite of long-term care solutions to help more Americans gain and tailor coverage that best meets their needs. As the #1 linked benefit LTC carrier in the industry2, Nationwide is committed to providing a variety of flexible solutions to address this large, unmet need with confidence and choice.
For more information about Nationwide CareMatters® Annuity, contact your financial professional or visit nationwidefinancial.com/carematters.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified financial services and insurance organizations in the United States. Nationwide is rated A+ by Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance.
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¹Nationwide Retirement Institute Long-Term Care Survey, 2025
2 Nationwide is #1 in linked-benefit LTC total premium and policy count (LIMRA quarterly Market Share Reports, 2024-2025)
This material is not a recommendation to buy or sell a financial product or to adopt an investment strategy. Investors should discuss their specific situation with their financial professional.
Fixed annuities are contracts purchased from a life insurance company. They are designed for long-term retirement goals. Withdrawals are subject to income tax, and withdrawals before age 59½ may be subject to a 10% early withdrawal federal tax penalty.
If you annuitize a nonqualified annuity, a portion of your payment will be considered a return of premium and will not be subject to ordinary income tax. The amount that is taxable will be determined at the time you elect to annuitize the policy. Upon annuitization, LTC benefits terminate unless the LTC Nonforfeiture Rider was elected in the contract, in which case benefits are significantly reduced. Withdrawals also reduce the available LTC benefits.
Nationwide CareMatters Annuity is a cash indemnity product that pays LTC benefits when the insured person is certified to have a qualifying condition and a need for LTC services. Bills and receipts showing actual expenses do not have to be submitted for payment of benefits once a claim has been approved.
Each year, the contract owner can receive, tax free, the greater of the HIPAA per diem amount or actual LTC costs incurred. However, benefits may be taxable under certain circumstances. Taxpayers should consult with their tax and legal advisors about their specific situation. Individual care needs and costs will vary, and there is no guarantee that the long-term care benefits paid under the contract will cover the entire cost of the insured’s long-term care. Nationwide pays benefits to the contract owner. If the contract is owned by someone other than the insured, there is no guarantee that the contract owner will use the benefits to pay for LTC services.
All guarantees and benefits of the contract are backed by the claims-paying ability of the issuing insurance company.
Contract guarantees and benefits are not backed by the broker/dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company.
Approval for long-term care coverage under the contract and attached riders is subject to underwriting based on questions in the application and a cognitive screening for applicants age 70 and older. Nationwide CareMatters Annuity might not be available in some states. Please contact Nationwide to determine product availability in your state.
Product is issued by Nationwide Life and Annuity Insurance Company, Columbus, Ohio.
Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2025
LAM-6021AO (10.25)
