So, what’s their secret? I’ll never tell.
October 15, 2025 by Sheryl J. Moore
The news about iPipeline may not get your attention on this article, as much as the news of Axonic Insurance partnering with LIBRA Insurance Partners on their new VantagePoint MYG annuities.
And who is Axonic? The brainchild of Michael Gordon who, in my opinion, is a visionary. He is changing the face of annuities. Don’t believe me?
His company entered the MYGA market and had a decent amount of sales in 3Q2024. They nearly tripled their MYGA sales, just three quarters later.
Now, let’s talk about their indexed annuities. They took their foray into this market just two quarters ago. Sales for the first quarter were less than their MYGA sales, but just one quarter later they had increased their indexed annuity sales nearly tenfold.
What’s working? The competitive rates on the MYGAs don’t hurt. Multipliers and guaranteed rates for the term on their indexed offerings are getting attention too.
While the company presently has a third of one percent annuity market share, I can see that this momentum is not stopping anytime soon.
So, what’s their secret?
I’ll never tell.
(Oh yeah, and since I’m trying to do better at promoting my business, I’ll let you know that you can get all the details on their offerings via Wink, Inc.‘s AnnuitySpecs tool.) -sjm
