Annuity Trends to Watch For in 2026: Products, tech, and market shifts
November 18, 2025 by Anna Baluch
The U.S. annuity market has grown significantly, and that momentum is bound to continue into 2026. Record-breaking annuity sales over the past several years reflect a growing demand for safety and guaranteed income driven by market volatility, demographic shifts, and heightened awareness of retirement income gaps.
“With the U.S. entering its second consecutive year of “Peak 65,” the size of the market and urgency for appropriate retirement solutions will only intensify,” said Jeff Gill, Americas Insurance Leader at EY.
Originally Posted at InsuranceNewsNet on Nov 14, 2025 by Anna Baluch.
Categories: Industry Articles
