Channel Surfing: Which Annuity Products Sold the Most Through Which Sales Channels in Q3?

December 9, 2025 by Cyril Tuohy

Most annuity carriers rely on a variety of distribution channels to drive sales, and tailor some products to fit various pipelines. How well those products work for those channels can boost or hobble a carrier’s volume.

Industry researcher Wink tracks sales of annuity products across various sales channels and publishes quarterly sales data, which can give an indication of which carriers and products are performing best though which pipelines.

Read at Life Annuity Specialist

Originally Posted at Life Annuity Specialist on Dec 5, 2025 by Cyril Tuohy.