How the life insurance industry can reach the social media generations
December 23, 2025 by Susan Rupe
The life insurance industry must find new ways to reach young consumers in a world of short attention spans and increased dependence on social media influencers.
A LIMRA researcher shared his insights as well as findings from the 2025 Insurance Barometer study during a recent online event.
The 2025 Insurance Barometer Study, conducted jointly by LIMRA and Life Happens, shows that young adults believe the cost of a policy is significantly more than its actual price.
Originally Posted at InsuranceNewsNet on Dec 23, 2025 by Susan Rupe.
Categories: Industry Articles
