To attract Gen Z, insurance must rewrite its story
December 30, 2025 by Rayne Morgan
As the insurance industry tackles solutions to its talent gap crisis, one expert says it simply hasn’t done a good enough job leveraging its greatest selling point to Gen Z: the potential for change.
“The question isn’t whether the talent is out there or not — it’s whether the insurance industry can evolve its story and culture fast enough to attract it. Because if they can, there is a generation of very passionate, ambitious folks out there that are certainly ready to build that next chapter with insurance,” Josh Levine, founder & CEO of UX design agency Cake & Arrow, said.