Transamerica’s Dutch Parent to Move Headquarters to U.S. by 2028
December 23, 2025 by Allison Bell
Aegon, the parent of Transamerica, wants to move its headquarters to the United States, from the Netherlands, by Jan. 1, 2028.
The life insurer, retirement plan services provider and asset manager also wants to move its official corporate home to Delaware, from Bermuda, and ramp up U.S. life insurance, annuity and retirement plan sales.
Wink’s Moore on the Market: I got a piece with some interesting intel…
Did you know that World Financial Group (WFG) has 93,000 insurance agents?!?
And Aegon is planning on moving their Netherlands headquarters to the U.S.?
(Note that this is the parent of Transamerica.)
“Aegon announced plans in 2023 to become the top U.S. middle-market life and retirement company.”
I am not even certain how to substantiate that?
However, interestingly, my friend Will Fuller indicates that he “…wants [Aegon] to be a leader in serving mass affluent customers in the United States as well as middle-market customers.”
Interesting.
He also indicated that “World Financial Group has strong relationships with insurers such as Nationwide, Pacific Life and Manulife as well as with Transamerica.”
I will leave it at that, and let the comments begin! -sjm
