Life Insurance As A Lifeline
January 27, 2026 by Abbie Rodriguez
Life insurance was once a pillar of financial planning for American households. But the industry is undergoing a quiet transformation, despite 90% of the middle-market (adults ages 22-75 with a household income of $55-160k) feeling like insurance is accessible to them, according to recent survey data from TruStage1.
Amidst an increasingly turbulent economic landscape, marked by inflation, market volatility, and the rollout of new tariffs, many Americans are feeling the squeeze. This pressure is especially true for individuals in the middle-market, where financial uncertainty is becoming the norm rather than the exception.
Originally Posted at Advisor Magazine on Jan 2026 by Abbie Rodriguez.
Categories: Industry Articles
