Moving From Term Life Insurance to Whole Life
January 13, 2026 by Abbie Rodriguez
In the first quarter of 2025, whole life insurance held 37% of the total new annualized premiums sold, while term life slipped 1% to 19% of the market, according to data from LIMRA.
However, some people may first approach the life insurance industry with the purchase of a term life policy, often when making a specific life change like getting married, having children or buying a house.
Originally Posted at Think Advisor on Jan 12, 2026 by Abbie Rodriguez.
Categories: Industry Articles
