Older Consumers’ Life Application Activity Spikes
January 13, 2026 by Allison Bell
U.S. life insurers received a flood of applications for individual life insurance from consumers ages 71 and older in December.
Older consumers’ life policy application count increased 67.5% between December 2024 and December 2025, according to new data from MIB Group.
For people in that age group, application activity increases widened throughout 2025.
Originally Posted at Think Advisor on Jan 9, 2026 by Allison Bell.
Categories: Industry Articles
