Strategist Warns Against a Hidden Threat in Private Equity
February 11, 2026 by Allison Bell
A marketing consultant is warning colleagues about a danger that many might have missed: The possibility that big, rapidly growing private equity “rollups” could create invisible conflicts of interest.
Peter Dziedzic talked about his concerns in a commentary posted earlier this week on LinkedIn.
Wink’s Moore on the Market: I am seeing more Field Marketing Organizations (FMOs) funding insurance companies/product manufacturers.
That is why I am posting a recent article from Peter Dziedzic, who could not be more on the money with this piece.
While the spirit of this message is about software, it also validates what I am seeing with distribution acquiring other entities in the annuity food chain.
I don’t know which InsureTech Peter is referring to here, but I can easily see this happening with a couple of different tools.
“The tool defaults to a shortlist of carriers that happen to be ‘well integrated,'” Dziedzic wrote. “Those carriers also happen to have the strongest economic arrangements with the platform. The platform’s coaching team has a preferred process for product selection, because standardization creates efficiency. The grid is slightly better on certain solutions because scale earns concessions. No one says, ‘Push Carrier X.’ No one needs to.” -sjm
